The term Interactive graphic design is quite popular these days. Basically it is motion graphic, but it is user oriented or personalised. Therefore it is called interactive graphic design. Because the objective of the design is to make the user or audience of the website could feel personalised.
Since its objective is to provide user-oriented design, that is why the process behind the making of the design will take longer than the usual graphic design. Because it will involve some research, interview and concept formation.
In this digital era, people are mostly demanded personalisation in everything. That is why interactive graphic design is become the most critical addition in graphic design industry.